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Consultation

Unit Economics

Unit Economics: a model that will tell you

if growth is profitable

How much you earn (or lose) per customer, deal, segment, or channel.
And whether that profit can actually scale

Start with a diagnostic session

When this becomes critical

  • You’re increasing revenue, but unclear where the real margin is
  • Sales, marketing, finance, and product teams speak different languages
  • Some segments seem to work — but don’t generate real profit
  • You need to prove to investors: “Our model scales”
  • You’re justifying new pricing, hiring, or funding rounds — and need data

What’s included in unit economics

  • Revenue per unit (customer, deal, product)
  • Direct cost (COGS: production, team, taxes, fees)
  • Gross margin per unit
  • Customer Acquisition Cost (CAC)
  • LTV (Lifetime Value) — how much one client brings over their full cycle
  • Retention & churn metrics
  • Payback period — how long it takes to break even on CAC
  • Break-even volume — the scale required to hit profitability

How we work

1

Data Collection & Segmentation

We break down your products, channels, and offers. We calculate separately: leads, upsells, repeat sales, and segment-level metrics.

2

Model Building

We create a live spreadsheet model with formulas, dependencies, and variables. Everything is connected: changes in pricing update margins in real-time.

3

Analysis & Recommendations

We highlight your most profitable segments. We find leverage points for growth — and identify the loss-making areas to fix or drop.

4

Integration & Implementation

We link the model to your CRM, dashboards, and reporting tools. Your team learns how to make real decisions based on real numbers.

How to know it’s time

  • You don’t know what you actually earn per customer
  • Your team argues about which channels work — without the numbers
  • All metrics are “averaged” — and you’ve lost control over specifics
  • You can’t tell which product or segment is worth scaling
  • You’re unsure if you should lower prices, increase them, or change the offer
Start with a diagnostic session

What you’ll get

  • Unit economics breakdown by product, channel, and customer segment
  • Visibility into where your business earns — and where it leaks
  • Scenarios showing the impact of price, AOV, or conversion rate changes
  • A ready-to-use model for investors, co-founders, and decision-making
  • Integration with sales funnels, P&L, financial forecasting, and growth models

Request a

unit economics audit

We’ll show you what in your business is profitable — and what’s just an illusion